Ivar’s Fall Campaign 2023

This fall a mysterious creature has been spotted lurking around Puget Sound. People all around Seattle have been posting the sightings on the Nextdoor social app. What is this mysterious creature? Is it big foot? An alien? A Chupacabra? This campaign follows the mystery and reveals that it is just the Ivar’s Clam having a bit of fun around town.

On this project, I was hired by Mentor Creative Group an agency in Seattle, WA as a Senior Director, Creative A/V to take their concept and run with it. I wrote the scripts, produced the campaign from script to final delivery, and I directed the shoot that included the on-air spots and the social spots.