CNN Original Series

LBJ: Triumph and Tragedy

On this campaign, for the CNN Original Series, LBJ: Triumph and Tragedy, I led all the creative from concept to completion for CNN Creative Marketing’s in house agency. I was the lead senior creative producer and writer. I wrote the concepts, scripts, and copy for all aspects of the campaign including the trailer, on-air spots, the key art, digital banners, show landing page social media posts and radio & podcast spots. I directed and oversaw all the creative in collaboration with the senior designer, art director, and editor/ compositor which included the motion graphics within the A/V spots, sound design, the webpage design and copy, social media posts, and the Key Art which was produced out of house by a creative design agency.

This documentary series and campaign contained a good amount of archival footage and photography which I collaborated with the rights and clearances team to ensure that all footage was cleared for commercial use. The trailer was set to the song, Turn! Turn! Turn!, by the Byrds. I coordinated with the music rights and clearance team on securing the rights to use this song as well.